Jasmyn Cox

GrandVision Global Head of Eyecare Experience
& Innovation I Customer Experience and Digital

Jasmyn Cox graduated as an optician in 2016 with a senior secondary vocational degree from the Dutch HealthTec Academy in Amersfoort, the Netherlands. She gained her professional optometry expertise working for five and half years as an optician and store manager, specialising in binocular sight measurements (phoria).

In her current role as GrandVision Global Head of Eyecare Experience & Innovation I Customer Experience and Digital, Jasmyn is responsible for the identification, management, and delivery of customer centric eye care innovation projects, throughout the process from pilot to roll-out. She also heads up initiatives to ensure that high company standards of quality eye care expertise are prioritised and maintained across the company. In addition, Jasmyn manages the GrandVision Global Eye Care Ambassador Community, providing education, training and toolkits to support GrandVision businesses in reaching innovative and extended eye care solutions.

Jasmyn is also a member of the GrandVision Eye Care Council (GVEC), a cross-functional network that brings together eye care experts who work to reinforce the company’s position as an industry leader, and support in the definition of the future eye care strategy for GrandVision globally.

Jasmyn Cox

GrandVision Global Head of Eyecare Experience
& Innovation I Customer Experience and Digital

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